新闻策划"研究的学理审视  

Scientific Examination of The Planning of the Press Research

作　　者：董天策[1] 

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《暨南学报（哲学社会科学版）》2002年第5期65-72,共8页Jinan Journal(Philosophy and Social Sciences)

摘　　要：　从传播学的视野出发,对"新闻策划"概念的内涵及其演变作了全面梳理,进而深入分析了"新闻策划"实践的合理范畴与分类。传媒定位策划、版面 栏目策划、新闻报道策划和新闻事件策划等策划行为的准确统称应是"新闻传播策划",新闻传播策划属于新闻业务管理,因而其研究属于媒介经营管理学范畴。This paper intends to examine 'the planning of the press' in the view of communication studies. Firstly, the connotation and evolution of 'the planning of the press' is sorted out comprehensively. Secondly, the category and classification of the planning actions in news media operation is well analyzed. The more convincing content of the research on 'the planning of the press' should be. the planning of news media orientation, of layout/column, of reportage, and of news events. All of them can be called as 'the planning of journalistic communication'. Since 'the planning of journalistic communication' belongs to the category of news business management, the research on 'the planning of journalistic communication' should be categorical to media management. 

关 键 词：新闻策划 新闻事件策划 新闻报道策划 新闻业务策划 传媒运作策划 新闻传播策划 

分 类 号：G206[文化科学—传播学]