医院与媒体要合作不要斗争——论医院对新闻资源的管理和舆论的导向  

Hospital and Media, to Cooperate Not to Fight (A Discussion of Management of News Resources and Orientation of Public Opinion in the Hospital)

作　　者：廖志林[1] 薛凡[1] 艾春霞[1] 杨绍林[1] 

机构地区：[1]四川大学华西医院,成都市610041

出　　处：《中国医院管理》2002年第11期51-52,共2页Chinese Hospital Management

摘　　要：对医疗行业起着重要影响的新闻媒体在医患关系中有什么作用,决定权不在于媒体,而在于医院本身。只要我们加强对新闻资源的管理和舆论的导向,就可以为医院的发展营造良好的舆论环境;反之,不良的舆论环境则可能加剧医患关系的进一步恶化。News media has important influence on medical sector and its action on staff-patient relationship doesn' t rest with media itself, but the hospital itself. As long as we enhance the management of news resources and orientation of public opinion, we can create a better environment of public opinion for hospital development. Contrarily worse environment of public opinion can worsen staff-patient relationship.

关 键 词：医院 新闻舆论 公共关系 医患关系 

分 类 号：R197.321[医药卫生—卫生事业管理]