基于品牌整合营销的高校图书馆阅读推广服务研究——以吉林化工学院“书香化院,悦读在身边”读书文化节为例  

Research on University Library Reading Promotion Service based on Brand Integrated Marketing:Take the Reading Culture Festival of Jilin Institute of Chemical Technology as an Example

作　　者：周丽媛[1] ZHOU Liyuan(Library,Jilin Institute of Chemical Technology,Jilin 132022,China)

机构地区：[1]吉林化工学院图书馆

出　　处：《吉林化工学院学报》2019年第8期9-12,共4页Journal of Jilin Institute of Chemical Technology

基　　金：2018年吉林省文化厅科研项目(WK2018C145)

摘　　要：通过对品牌整合营销的内涵进行分析,提出了将品牌整合营销的理念应用于高校图书馆的阅读推广服务的思路,并以吉林化工图书馆读书文化节的具体实践为例进行具体解析,最后提出了高校图书馆品牌整合营销阅读推广模式存在的问题和建议。By analyzing the connotation of the brand-integrated marketing,this paper puts forward the idea of applying brand-integrated marketing to the reading promotion service of university libraries.The specific practice of reading culture festival held by the library of Jilin Institute of Chemical Technology as an example.Finally,the paper pointed out the problems and put forward suggestions of the brand-integrated marketing reading promotion mode of university library.

关 键 词：品牌整合营销 阅读推广 高校图书馆 

分 类 号：G252[文化科学—图书馆学]