“森林旅游+”视域下江门大西坑风景片区运营战略探讨  

Discussion on Operation Strategy of Daxikeng Scenic Area in Jiangmen Under the Sight of "Forest Tourism +"

作　　者：张晓红[1] ZHANG Xiao-hong(Jiangmen Vocational and Technical College,Jiangmen,Guangdong 529000)

机构地区：[1]江门职业技术学院

出　　处：《辽宁农业科学》2019年第4期45-46,共2页Liaoning Agricultural Sciences

基　　金：江门市科技局课题(江科(2015)139号)

摘　　要：江门大西坑风景区是江门地区登山、休闲、健身及旅游的胜地,是一个典型的“森林旅游”风景区,本文旨在以江门大西坑风景区为例,运用“森林旅游+”战略理念,探讨森林旅游类风景区在运营战略模式上的整合创新问题,使“森林旅游+”理念成为该类旅游风景区运营发展创新的新引擎,推动关联产业的进一步发展,形成高效的旅游区域经济圈。Jiangmen Daxikeng Scenic Area is a typical scenic spot of mountain climbing,leisure,fitness and tourism in Jiangmen area.This paper aims to take Jiangmen Daxikeng Scenic Area as an example,and to explore the integration and innovation of forest tourism scenic areas in the operational strategic mode by using the strategic concept of"forest tourism plus".The concept of"forest tourism plus"has become a new engine for the operation,development and innovation of such scenic spots,promoting the further development of related industries and forming an efficient tourism regional economic circle.

关 键 词：森林旅游+ 运营战略 

分 类 号：F590.1[经济管理—旅游管理]