基于互联网+的陕西省农产品营销与策略分析  

Research on Agricultural Product Marketing and Agricultural Economy Development Based on Internet

作　　者：吕华[1] LV Hua(The Business Administration college of Shaanxi Polytechnic Institute,Xianyang,Shaanxi 712000)

机构地区：[1]陕西工业职业技术学院工商管理学院

出　　处：《辽宁农业科学》2019年第4期47-49,共3页Liaoning Agricultural Sciences

摘　　要：现阶段就农业而言,构建基于互联网+的现代化农业产业经济发展形态已经成为必然趋势。文中以陕西省为例,对其农产品特征、营销现状以及互联网+对农产品营销的影响进行了分析,并针对农产品营销中存在的主要问题,即互联网电子商务平台利用效率低、缺少互联网营销专业人才、部分乡镇地区网络基础设施差、物流体系不健全,提出了一些有效农产品营销策略,即充分利用互联网电子商务平台开展交易、引进和培养互联网营销人才、推进农村互联网基础设施建设、构建健全的农产品仓储物流体系。At present,as far as agriculture is concerned,it has become an inevitable trend to construct the economic development form of modern agricultural industry based on Internet.Taking Shaanxi Province as an example,this paper analyzes the characteristics of agricultural products,the present situation of marketing and the influence of the Internet on the marketing of agricultural products,and aims at the main problems existing in the marketing of agricultural products,that is,the utilization efficiency of Internet e-commerce platform is low,Lack of Internet marketing professionals,poor network infrastructure in some township areas,imperfect logistics system,put forward some effective agricultural marketing strategies,that is,make full use of the Internet e-commerce platform to carry out transactions;Introduce and train Internet marketing talents,promote rural Internet infrastructure construction,build a sound agricultural storage and logistics system.

关 键 词：互联网+ 农产品 营销 农业经济 发展 

分 类 号：F304.3[经济管理—产业经济]