基于眼动实验的女装羽绒服设计风格特征提取  

Extraction of Design Style Features of Female Down Jackets Based on Eye Tracking Experiment

作　　者：唐观民 李涛[1] 邹奉元[1,2] TANG Guanmin;LI Tao;ZOU Fengyuan(.School of Fashion Design and Engineering,Zhejiang Sci-Tech University,Hangzhou 310018,China;Zhejiang Provincial Research Center of Clothing Engineering Technology,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学服装学院,杭州310018 [2]浙江理工大学浙江省服装工程技术研究中心,杭州310018

出　　处：《现代纺织技术》2019年第5期62-66,共5页Advanced Textile Technology

基　　金：浙江省服装工程技术研究中心重点实验室开放基金项目(2018FZFK13)

摘　　要：为提取女装羽绒服设计风格特征,以江南布衣为例,通过眼动实验获得8款羽绒服三大兴趣区的首次注视时间、注视次数和注视时间占总时间比率等指标,然后进行被试组别、款式和兴趣区的三因素混合实验方差分析。结果表明,被试对于不同兴趣区的首次注视时间、注视次数和注视时间占总时间比率都有显著差异。通过眼动仪热点图可以得出,江南布衣女装羽绒服大量运用分割线、滚条等设计元素来表现品牌设计风格。本文对于研究国内设计师品牌单品类设计基因提取具有参考意义。To extract design style features of female down jackets,JNBY was taken for example,and the indexes such as the first fixation duration,fixation times,and the ratio of fixation duration to the total time of three interest regions of 8 down jackets were achieved through eye tracking experiment.Then,the mixed experiment variance analysis of three factors including the subject groups,styles and interest regions was conducted.The results showed that subjectsfirst fixation duration,fixation times,and the ratio of fixation duration to the total time in different interest regions had significant differences.It can be seen from eye tracking instrument that JNBY female down jackets showed its brand design styles via applying the design elements such as cut-off line and welt in quantity.This paper has referential significance for studying the single category design gene extraction of domestic designer brands.

关 键 词：羽绒服 设计风格特征 眼动实验 兴趣区 方差分析 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]