基于满意度调查的公共体育服务高质量发展研究  

Research on High Quality Development of Public Sports Service Based on Satisfaction Survey

作　　者：崔久剑[1] Cui Jiujian(Suzhou Institute of Trade and Commerce JiangSu SuZhou 215009,China)

机构地区：[1]苏州经贸职业技术学院

出　　处：《武术研究》2019年第8期129-131,共3页Wushu Studies

基　　金：江苏高校哲学社会科学基金资助项目“老龄化背景下如皋市社区老年人公共体育服务供给研究”,编号:2016SJD890015;苏州市社会科学基金立项项目“基于满意度调查的苏州市公共体育服务高质量发展研究”,编号:Y2018LX073

摘　　要：通过对苏州市公共体育服务发展情况进行走访和调研,从公共体育服务各维度的满意度入手调查:除公共体育场馆设施的满意度较高以外,其余各指标的满意度均为中等和偏低。基于调查数据提出针对性优化建议:合理规划公共体育场地,加强场地器材维护;培养公共体育组织,提高民众参与率;科学指导健身,扩大体质监测受益群体;丰富媒体宣传途径,提升公共体育信息服务能力。在此基础上,总结发展的不足和经验,力图为苏州市公共体育高质量发展提供一定的参考。Through the visits and investigations on the development of public sports services in Suzhou,the satisfaction from the various dimensions of public sports services was investigated:in addition to the high satisfaction of public sports facilities,the satisfaction of other indicators was moderate and low..Based on the survey data,propose targeted optimization:rationally plan public sports venues,strengthen venue equipment maintenance;cultivate public sports organizations,increase public participation rate;scientifically guide fitness,expand physical monitoring beneficiary groups;enrich media promotion channels and enhance public sports information services ability.On this basis,summed up the lack of development and experience,and strive to provide a certain reference for the high-quality development of public sports in Suzhou.

关 键 词：公共体育服务 顾客满意度指数模型(ACSI) 全民健身 

分 类 号：G812[文化科学—体育学]