湖北省零售业转型途径研究——面向新零售视角  

Research on the Ways of Retail Business Transition in Hubei Province——New Retail Perspective

作　　者：刘朝霞 周程[1] 瞿诗蓉 喻重阳 罗怡 LIU Zhao-xia;ZHOU Cheng;QU Shi-rong;YU Chong-yang;LUO Yi(Hubei University of Economics School of Business Administration,Wuhan 430205,China)

机构地区：[1]湖北经济学院工商管理学院

出　　处：《物流工程与管理》2019年第8期5-8,12,共5页Logistics Engineering and Management

基　　金：教育部人文社会科学研究青年基金项目资助(项目编号:16YJC630178);湖北经济学院大学生科研项目“湖北省零售业创新途径研究”

摘　　要：伴随经济进入新常态阶段,湖北省零售业面临巨大变革,创新转型势在必行,新零售模式成为零售业转型升级的重要方向。文中从新零售视角,探讨了湖北省线上、线下单一渠道零售业当前的发展现状、问题及症结。由此阐明创新转型的重要性,并就新零售背景下湖北省零售业的转型途径进行了分析。With the economy entering the new normal stage,the retail industry in Hubei Province is facing great changes,the innovation transformation is imperative,and the new retail mode has become an important direction of the transformation and upgrading of the retail industry.From the perspective of new retail,this paper discusses the current development status,problems and crux of the single channel retail industry on the line and offline in Hubei province.This paper expounds the importance of innovation transformation,and analyzes the transformation ways of retail industry in Hubei province under the background of new retail retailing.

关 键 词：湖北省零售业 新零售 创新 途径 

分 类 号：F713[经济管理—产业经济]