电子商务扶贫模式构建研究——基于安徽农产品电子商务视角  

Research on the Construction of Poverty Alleviation Model of E-commerce:From the Perspectiveof E-commerce of Anhui Agricultural Products

作　　者：方刚[1] FANG Gang(College of Trade Circulation,Anhui Institute of International Business,Hefei 231131,China)

机构地区：[1]安徽国际商务职业学院商贸流通学院

出　　处：《宿州学院学报》2019年第8期32-35,共4页Journal of Suzhou University

基　　金：安徽高校人文社会科学研究重点项目(SK2016A0207)

摘　　要：电子商务扶贫作为精准扶贫的重要载体,在脱贫攻坚中发挥着显著作用,在各地实践中探索出各具特色、卓有成效的模式。从农产品电子商务的视角对安徽电商扶贫模式进行分类研究,分析了模式构建的影响因素:农产品、电商平台、环境,提出突出地方特色、先试点后推广、政府统筹和市场主导相结合的电商扶贫模式构建的建议。E-commerce poverty alleviation,as an important carrier of targeted poverty alleviation,plays a significant role in poverty alleviationand has explored distinctive and effective models in the practice of various regions.From the perspective of e-commerce of agricultural products,this paper conducts a classified study on the poverty alleviation model of e-commerce in Anhui Province,analyzes the influencing factors:model construction,including agricultural products,e-commerce platform and environment,and puts forward suggestions on the construction of poverty alleviation model of e-commerce:highlighting local characteristics,piloting before promotion,combining government coordination and market leadership.

关 键 词：电商扶贫模式 农产品 影响因素 

分 类 号：F724.6[经济管理—产业经济]