全域旅游视角下江苏旅游消费环境提升研究  

On the Improvement of Tourist Consumption Environment in Jiangsu: An All-for-one Tourism Perspective

作　　者：王格[1] WANG Ge(Yangzhou Polytechnic College,Yangzhou 225009,Jiangsu,China)

机构地区：[1]扬州职业大学

出　　处：《四川旅游学院学报》2019年第5期41-45,49,共6页Journal of Sichuan Tourism University

基　　金：江苏省社科应用研究精品工程项目“基于全域旅游的江苏旅游消费环境提升研究”,项目编号:18SYC-005;扬州市科技软科学项目“文旅融合背景下扬州研学旅游创新发展研究”,项目编号:201929

摘　　要：全域旅游时代背景下,旅游消费市场发生重大转变,呈现出品质化、多元化、体验化等特征,旅游消费环境也有更加丰富的内涵。结合江苏旅游消费环境现状,分析景区服务、线上旅游、新业态旅游、旅行社服务等方面存在的问题,以全域旅游思维为指引,提出改善江苏旅游消费环境的措施,包括法治建设、软环境建设、业态创新、全社会参与和服务标准等方面。In the context of all-for-one tourism,tourist consumption market is undergoing dramatic changes,characterized by quality,diversity,and experience,which enriches tourist consumption environment.On the ground of present situation of tourist consumption environment in Jiangsu,this study analyses and identifies problems embedded in destination service,online tourism,new operational types of tourism,travel agencies,etc.Guided by the all-for-one tourism perspective,the paper further proposes solutions to improve the tourist consumption environment in Jiangsu,including legal system construction,soft environment construction,operational innovation,society involvement,and service standard establishment.

关 键 词：全域旅游 江苏 旅游消费环境 依法治旅 

分 类 号：F590[经济管理—旅游管理]