基于电子商务的专业市场价值链模型重塑研究  

Research on Rebuilding of Specialized Market Value Chain Model Based on E-commerce

作　　者：任志敏[1] 郑红岗[1] 郑勇军[1] Ren Zhimin;Zheng Honggang;Zheng Yongjun(Zhejiang Gongshang University,Hangzhou 310035,China)

机构地区：[1]浙江工商大学

出　　处：《科技管理研究》2019年第15期230-236,共7页Science and Technology Management Research

基　　金：国家自然科学基金项目“中国高端装备制造业价值链跃迁路径研究:多重嵌入的视角”(71773115);教育部人文社会科学重点研究基地重大项目“交易方式变革与中国流通现代化研究”(10JJD790022);商务部重大课题“互联网经济背景下流通升级研究”(GS2017SM041001)

摘　　要：基于互联网经济背景,对通过电子商务资源配置实现专业市场价值链重塑的过程进行质性研究,提出专业市场电子商务资源配置的价值链模型,揭示专业市场价值链重塑的内在机理,破解电子商务资源配置在专业市场价值链重塑中的两大难题:(1)能否通过电子商务资源的有效配置实现专业市场价值链重塑?(2)专业市场如何完成对电子商务资源的有效配置?采用质性研究方法,选取浙江中国小商品城集团股份有限公司和浙江中国轻纺城集团股份有限公司两个专业市场作为研究对象,研究结果发现:专业市场通过电子商务资源的合理配置可以实现价值链重塑目标,重塑的模型为资源整合、能力提升、价值链跃迁。以补充和完善互联网经济视阈下的流通理论,并为实践中的传统专业市场与电子商务的深度融合提供建议。Based on the background of internet economy,this study uses a qualitative study on the process of rebuilding the specialized market value chain through e-business resource allocation,and discloses the internal mechanism of the specialized market value chain rebuilding process by e-business resources allocation,solves two major problems of e-business resource allocation in the reconstruction of specialized market value chain:(1)Can we realize the reconstruction of the specialized market value chain through effective allocation of e-business resources?(2)How does the specialized market complete the efficient allocation of e-business resources?In this paper,qualitative research_method is adopted,and Zhejiang China Commodities City Group Co.,Ltd.and Zhejiang China Light@Textile Industrial City Group Co.,Ltd are selected as the research objects.The results showed that:the specialized market can realize the reconstruction of value chain by the rational allocation of e-business resources,the process model of the remodeling is:integration of resources,promotion of capabilities,and value chain transition.The research results complement and improve the circulation theory from the perspective of internet economy,and provide suggestions for the deep integration of traditional specialized market and e-commerce in practice.

关 键 词：专业市场 电子商务 价值链模型 

分 类 号：F830[经济管理—金融学] F224