新华商企业跨文化管理中的“鸡尾酒效应”及其启示——以日本华商严浩及其高技术企业EPS为例  

“Cocktail Effect” on the Cross-Cultural Management of New Overseas Chinese Enterprises: an Exemplary Case Study of Yan Hao and His Ever Progressing System in Japan

作　　者：沈博[1] 周建波[1] SHEN Bo;ZHOU Jian-bo(School of Economics,Peking University,Beijing 100871,China)

机构地区：[1]北京大学经济学院

出　　处：《华侨华人历史研究》2019年第3期60-69,共10页Journal of Overseas Chinese History Studies

基　　金：国家社科基金重点项目“日本东亚同文书院对华经济调查研究”(批准号：16AJL003)、国家社科基金重大项目“中国特区发展史(1978—2018)”(批准号：16ZDA003)之阶段性成果;第二届“商的长城”重点项目“佛教传播、商业伦理与中国金融业的创新”

摘　　要：论文以日本华商严浩所创办的高技术企业EPS为例,从EPS的组织理念与行为准则、EPS的组织与管理模式,以及EPS的市场发展策略等角度出发,展现多元文化在EPS跨文化管理中所形成的“鸡尾酒效应”。案例分析表明,中国传统元素、侨居地本土元素和现代化元素的有机结合将为海外华商企业带来多元文化背景下的“跨文化优势”,并在竞争激烈的现代高技术市场中立足。Based on a case study of Yan Hao,a distinguished ethnic Chinese entrepreneur in Japan,and his enterprise Ever Progressing System(EPS),the paper analyzes a multicultural environment for cross-cultural management within new overseas Chinese enterprises.The“Cocktail Effect”can be seen in various aspects of the management of the EPS,including its organizational ideas,codes of conduct,organizational structure,and strategic planning as well as marketing.The EPS case demonstrates that cross-cultural benefits resulting from a combination of traditional Chinese culture,indigenous culture and modern science may promote the success of overseas Chinese enterprises entering the world market,especially in the sector of high-tech.

关 键 词：日本 新华商 华人企业 严浩 EPS 跨文化管理 鸡尾酒效应 

分 类 号：D634.331.3[政治法律—政治学]