认知诗学视阈下英语环保公益广告文本的概念隐喻分析  

A Study of Conceptual Metaphor in Pro-Environment Public Service Advertising from the Perspective of Cognitive Poetics

作　　者：裴振霞[1] 任良耀 Pei Zhenxia;Ren Liangyao(School of Western Languages,Anhui International Studies University,Hefei 230000,China)

机构地区：[1]安徽外国语学院西方语言学院

出　　处：《黄山学院学报》2019年第4期59-62,共4页Journal of Huangshan University

基　　金：安徽外国语学院校级重点项目(awky2017015);安徽外国语学院专门用途英语语篇研究科研团队(awkytd1805)

摘　　要：以认知诗学为视角,英语环保公益广告文本为语料,探讨环保公益广告语中的情感效果。研究发现环保公益广告中的概念隐喻出现频次较高,隐喻类型较集中,同时反映出隐含其中的人类对社会的责任意识和以人为核心的文化价值观。公益广告通过唤醒人类的情感来体现功能。Along with the development of society and economy,social problems and environmental pol?lution have become increasingly serious,which is in need of the public concern.Consequently,public ser?vice advertising(PSA)seems to play a more important role in modern society.Based on the framework of conceptual metaphor in cognitive poetics,the paper aims to analyze the features of metaphors in pro-envi?ronment public service advertising.The result shows that there is a great abundance of metaphors in proenvironment PSA,most of which belong to the same category:ENVIRONMENT IS ORGANISM,reflecting the common cultural values of responsibility and human-centeredness.

关 键 词：认知诗学 概念隐喻 环保公益广告 

分 类 号：H1315[语言文字—汉语]