软权力视阈下的中国共产党政党形象塑造论析  

Analysis on the Image-shaping of the Communist Party of China from the Perspective of Soft Power

作　　者：陈正良[1] 卢念 Chen Zhengliang;Lu Nian(Ningbo University,Ningbo,China;Huzhou Vocational and Technical College,Huzhou,China)

机构地区：[1]宁波大学 [2]湖州职业技术学院思政部

出　　处：《文化软实力研究》2019年第4期5-13,共9页Studies on Cultural Soft Power

基　　金：国家社科基金项目“中国共产党软权力建设研究”(17BDJ010);浙江省规划课题“习近平治国理政思想对中国特色社会主义理论的主要创新贡献”(16MYZX12YB)

摘　　要：政党软权力与政党形象存在内在逻辑关联,良好的政党形象是生成和提升政党软权力的重要资源条件,政党软权力的增强则能为政党形象增彩添魅。中国共产党以其崇高的理想信仰、一心为民的努力作为和杰出的实践功绩,在革命、建设和改革不同历史时期,形塑出了既一脉相承又具有特定时代内涵的良好政党形象。但与此同时,伴随着事业发展和条件变化,在不同时期也产生了各种有损党的形象的问题。特别是改革开放以来,随着国内社会快速变革发展,同时受到国际社会各种复杂因素的影响,出现了诸多损蚀党的形象的问题。为更好领导实现新时代历史使命,必须通过落实全面从严治党来加强党的建设,塑造良好政党形象,并借此提升党的软权力。There is an inherent logic relationship between the soft power of a political party and the image of a political party.A good image of a political party is an important resource to generate and enhance its soft power,and the enhancement can add color and charm to the image of a political party.With its lofty ideals and beliefs,dedicated efforts for the people,and outstanding practical achievements,the Communist Party of China(CPC)has created a good image that is consistent with the times and has specific connotations in different historical periods of revolution,construction and reform.At the same time,however,along with the development of the career and the change of conditions,various problems have arisen in different periods which are harmful to the image of the Party.Especially since the reform and opening up,with the rapid development of the domestic society and the influence of various complex factors in the international society,there have been many problems that tarnish the image of the Party.In order to lead and realize the historical mission of the new era well,it is necessary to strengthen the construction of the party,reshape the good image of the party,and enhance the soft power of the Party by implementing the comprehensive and strict administration.

关 键 词：中国共产党 政党形象 塑造 软权力 

分 类 号：D26[政治法律—政治学]