甘肃特色农产品绿色物流发展的SWOT-PEST分析  

SWOT-PEST Analysis of Green Logistics Development of Characteristic Agricultural Product in Gansu

作　　者：马丽荣[1] 刘斌 杨晋 李晓帆[3] MA Lirong;LIU Bin;YANG Jin;LI Xiaofan(Lanzhou Resources&Environment Voc-Tech College,Lanzhou 730021,China;Ankang East Station,China Railway Xi'an Bureau Group Co.,Ltd,Ankang 725000,China;College of Economics and Management,Gansu Agricultural University,Lanzhou 730070,China)

机构地区：[1]兰州资源环境职业技术学院,甘肃兰州730021 [2]中国铁路西安局集团有限公司安康东站,陕西安康725000 [3]甘肃农业大学经济管理学院,甘肃兰州730070

出　　处：《物流科技》2019年第9期50-53,共4页Logistics Sci-Tech

基　　金：2015年度甘肃省哲学社会科学规划项目“甘肃特色农产品绿色物流体系构建与实现路径研究”(YB102);2015年度甘肃省高等学校科学研究项目“基于供应链管理的甘肃农产品物流体系优化路径与模式选择研究”(2015B-163)

摘　　要：以甘肃特色农产品绿色物流为研究对象,通过SWOT-PEST分析方法,对甘肃特色农产品绿色物流在政治、经济、社会、技术这四方面的优势、劣势、面临的机会和威胁进行了翔实的分析,并有针对性地提出提升甘肃特色农产品绿色物流业发展的SO战略措施和ST战略措施,对促进甘肃特色农产品绿色物流发展具有现实意义。Taking green logistics of Gausu characteristic agricultural products as the research object,through SWOT-PEST analysis method,this paper makes a detailed analysis of Gansu characteristic agricultural products green logistics's advantages,disadvantages,opportunitites and threats in the four aspects of politics,economy,society and technology,and puts forward the strategic measures to enhance the development of Gansu characteristic agricultural product green logistics—SO strategic measures and ST strategic measures for the development of green logistics industry of Gansu characteristic agricultural products.The paper has practical significance for promoting the development of green logistics of Gansu characteristic agricultural products.

关 键 词：甘肃 特色农产品 绿色物流 SWOT-PEST分析 

分 类 号：F304.3[经济管理—产业经济]