基于“互联网+”的果蔬物流中心品牌营销模式创新研究  

Research on Innovation of Brand Marketing Mode of Fruit and Vegetable Logistics Center Based on “Internet+”

作　　者：张小雪 王茂春[1] ZHANG Xiaoxue;WANG Maochun(Management School,Guizhou University,Guiyang 550025,China)

机构地区：[1]贵州大学管理学院

出　　处：《物流科技》2019年第9期54-57,共4页Logistics Sci-Tech

基　　金：贵州省软科学课题项目(黔科合基础[2016] 1505号);贵州省教育厅人文社科硕士点项目(2016SSD05)

摘　　要：通过分析果蔬物流发展的现状,对果蔬物流发展存在的问题进行深度研究,借鉴发达国家果蔬物流发展的经验,对现在果蔬物流中心的营销模式进行优化分析,提出基于“互联网+”条件下果蔬物流中心以品牌营销为主导的农产品礼品化的业务模式。This paper through the status analysis of the development of fruits and vegetables logistics and it studies the problems existing in the development of fruits and vegetables logistics.It carried out the optimization analysis of the marketing mode of fruit and vegetable logistics center and puts forward the business model of agricultural products which is dominated by brand marketing based on“internet+”.

关 键 词：果蔬物流 营销模式 互联网+ 品牌营销 

分 类 号：F304.3[经济管理—产业经济]