生鲜农产品超市化经营探析  

Analysis on Supermarket-based Management of Fresh Agricultural Products

作　　者：赵海 ZHAO Hai(Dept.of Business Administration,Anhui Technical College of Mechanical and Electrical Engineering,Huainan 232007,China)

机构地区：[1]安徽工贸职业技术学院工商管理系

出　　处：《淮海工学院学报（人文社会科学版）》2019年第9期100-102,共3页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：安徽省特色(品牌)专业—工商企业管理专业项目(2016tszy011);安徽省高校人文社会科学研究重点项目(SK2018A0824)

摘　　要：超市化零售业的加速发展,消费者的受教育程度和人均收入水平的提高,推动了我国生鲜农产品的超市化经营。但是,生鲜农产品的超市化经营也存在着标准缺乏、物流配送难、门槛过高等问题,从现实因素出发,探讨了生鲜农产品实施超市化模式经营的对策。The accelerated development of supermarket-based retail industry,the improvement of consumers’education level and per capita income level have promoted the supermarket-based management of fresh agricultural products in China.However,the supermarket-based management of fresh agricultural products also has some problems,such as lack of standards,difficult logistics and distribution,and high threshold.Starting from the realistic factors,this paper probes into the countermeasures for the effective supermarket-based of fresh agricultural products.

关 键 词：生鲜农产品 超市化经营 物流配送 经营模式 

分 类 号：F717.6[经济管理—产业经济]