大学生就业起薪的性别差异问题研究——社会认知偏差视角  

Gender Differences in Starting Salaries of College Students in Employment:Social Cognitive Bias Perspective

作　　者：李耘涛[1] 张玉茹 LI Yun-tao;ZHANG Yu-ru(School of Management,Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]天津商业大学管理学院

出　　处：《华北理工大学学报（社会科学版）》2019年第5期94-97,106,共5页Journal of North China University of Science and Technology(Social Science Edition)

基　　金：天津市哲学社会科学研究规划项目(TJGL16-030)研究成果

摘　　要：大学生就业起薪的性别差异问题一直是国家重点关注的热点话题,关乎女性社会地位和国家经济发展。通过观察2017年大学生就业统计面板数据发现:在中国传统文化背景下,大学生的起薪月收入存在着显著的性别差异,原因复杂多样。因此引入社会认知偏差概念,分析社会刻板印象、保守性偏差、损失敏感以及角色定位偏差对大学生就业起薪性别差异问题的影响表现分析,并从四种认知偏差出发,提出切实有效的针对性建议。Issue of gender differences in starting salaries for college students has always been a hot topic of national concern,which is related to women's social status and national economic development.By observing the panel data of the employment statistics of college students in 2017,it is found that in the context of Chinese traditional culture,there are significant gender differences in the starting salary monthly income of college students,and the reasons are complex and diverse.Therefore,the concept of social cognition bias is introduced to analyze the impact of social stereotype,conservatism bias,loss sensitivity and role orientation bias on gender differences of college students'starting salaries.Based on the four cognitive biases,practical and effective suggestions are put forward.

关 键 词：大学生 就业起薪 性别差异 社会认知偏差 

分 类 号：G647.38[文化科学—高等教育学]