工程机械工业设计及研究  

Industrial Design and Study of Construction Machinery

作　　者：易军[1] 曲金勇 肖狄虎[1] YI Jun;QU Jin-yong;XIAO Di-hu(Hunan University,Changsha 410082,China)

机构地区：[1]湖南大学

出　　处：《包装工程》2019年第18期1-11,共11页Packaging Engineering

摘　　要：目的完善工程机械工业设计的理论研究与项目实践,提供一定的学科理论参考,促进工程机械领域的工业设计发展。方法通过国内外的相关文献研究,阐述了工程机械工业设计与研究的相关概念及国内外工程机械的发展背景,分析了工程机械工业设计在品牌识别、外观造型、色彩涂装、人机工学等方面设计与研究的现状。结论基于团队工程机械产品设计及研究的多年经验积累,总结了工程机械工业设计流程与设计方法,论述了目标导向设计的第一定律和第二定律,系统地探讨了工程机械品牌的构建理论。针对当下的时代背景,提出了工程机械工业设计及研究的热点和发展趋势。The work aims to improve the theoretical research and project practice of construction machinery industrial design,and provide certain subject theoretical reference to promote the development of industrial design in the field of construction machinery.Through related domestic and foreign literature research,the relevant concept of construction machinery industrial design and research and the development background of domestic and foreign construction machinery were elaborated;and the present situation of design and research in the field of brand identification,appearance modeling,color coating and ergonomics of construction machinery industrial design was analyzed.Based on years of the team's experience in the construction machinery product design and research,the process and method of construction machinery industrial design are summarized,the first law and the second law of goal orientation design are discussed,and the brand building theory of construction machinery is systematically discussed.According to the current background,the focuses and development trend of construction machinery industrial design and research are put forward.

关 键 词：工程机械 设计流程 目标导向 品牌构建 发展趋势 

分 类 号：TB472[一般工业技术—工业设计]