购物类APP界面优化设计研究  

Shopping APP Interface Optimization Design

作　　者：王嘉唯 杨程[2] 周宇梁 WANG Jia-wei;YANG Cheng;ZHOU Yu-liang(Changzhou University,Changzhou 213164,China;Zhejiang University City College,Hangzhou 310015,China;Zhejiang University,Hangzhou 310015,China)

机构地区：[1]常州大学,常州213164 [2]浙江大学城市学院,杭州310015 [3]浙江大学,杭州310015

出　　处：《包装工程》2019年第18期207-213,226,共8页Packaging Engineering

基　　金：国家自然科学基金(61672451);浙江省自然科学基金(LY18E050014)

摘　　要：目的为了使购物类APP界面的视觉设计更符合用户的情感需求,提出购物类APP界面优化设计策略。方法选择市场上典型的购物类APP界面作为实验样本,把界面分为图像区域和图标区域,并提取APP界面设计效果影响因子。根据界面设计效果影响因子设计用户情感需求捕获实验,分析实验数据,归纳购物类APP界面设计优化策略,运用该策略优化APP界面并进行界面优化效果验证实验。结论图像区域中,不同类别的物品适合与不同类别的背景色搭配且有相应的构图方式;图标区域中,不同的图标功能分别有对应的文字和图形进行设计表达。通过界面优化效果评价实验,验证了购物类APP界面优化设计策略的有效性。The work aims to propose the shopping APP interface optimization design strategy,so as to make the visual design of the shopping APP interface more in line with the user's emotional needs.The typical shopping APP interface in the market was selected as an experimental sample,and the interface was divided into an image area and an icon area,and the influence factors of the APP interface design effect were extracted.According to the interface design effect influence factors,the user's emotional need capture experiment was designed,the experimental data were analyzed,and the shopping APP interface design optimization strategy was summarized.The strategy was used to optimize the APP interface and perform the verification experiment of interface optimization effect.In the image area,different categories of items are suitable for matching different background colors and have corresponding composition modes.In the icon area,different icon functions have corresponding fonts and graphics for design expression.Through the interface optimization effect evaluation experiment,the effectiveness of the shopping APP interface optimization design strategy is verified.

关 键 词：购物类APP 情感需求 影响因子 优化设计 

分 类 号：TB472[一般工业技术—工业设计]