基于男装品牌调研的艺术染整产业应用研究  

Study on the application of artistic dyeing and finishing industry based on the men’s wear brand survey

作　　者：季小霞 顾鸣[2] 梁惠娥[3] JI Xiaoxia;GU Ming;LIANG Hui’e(School of Textile and Fashion,Jiangsu College of Engineering and Technology,Nantong 226007,China;Gu Ming’s Art Dyeing and Finishing Studio,Jiangsu Huayi Group,Hai’an 226600,China;College of Textiles and Clothing,Jiangnan University,Wuxi 214122,China)

机构地区：[1]江苏工程职业技术学院纺织服装学院,江苏南通226007 [2]江苏华艺集团顾鸣艺术染整工作室,江苏海安226600 [3]江南大学纺织服装学院,江苏无锡214122

出　　处：《丝绸》2019年第9期65-73,共9页Journal of Silk

摘　　要：在国内休闲男装日趋同质化的背景下,将差别化艺术染整工艺作为休闲男装设计的创新要素,通过对国内新锐品牌的调研,了解艺术染整在休闲男装设计应用范式、程度和效果,探讨可供服装品牌借鉴的一般规律。同时,分析艺术染整产业应用存在的问题和不足,提炼出影响艺术染整应用的三大因素。研究表明:艺术染整工艺的民族性、文化性和艺术性特质,是男装品牌风格和产品开发重要的个性设计元素,需要在产业实践中深度发掘、推广应用和充分表现,使之成为中国休闲男装品牌突破同质化困境、提高产品附加值的创新利器。The design of men’s casual wear in China is facing the homogeneity problem.In this context,differential artistic dyeing and finishing craft is used as the innovative element in the design of men’s casual wear.A research on cutting-edge brands in China was conducted to reveal the application mode,degree and effects of this craft in men’s casual wear and to explore the general laws which can be referred to by garment brands.The problems and drawbacks of the artistic dyeing and finishing craft in industrial application were analyzed,and three factors that affect the application of this craft were extracted.The study also indicates that nationality,culture and artistry of artistic dyeing and finishing craft are the important individualized elements for men’s wear brand style and product development,waiting for deep excavation,promotion and application,as well as full expression.From this,brands of men’s casual wear can find a breakthrough point of the homogeneity problem and enhance the added value of the brands.

关 键 词：休闲男装品牌 艺术染整 产业应用 个性化设计 差别化创新 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]