引导供应商早期参与新产品开发的平台型采购组织——基于海尔采购组织的单案例研究  

Platform Organization of Procurement Guiding Early Supplier Involvement in New Product Development——Single Case Study on Haier’s Procurement Organization

作　　者：周英[1] 贾甫 王飞[1] 姜燕 ZHOU Ying;JIA Fu;WANG Fei;JIANG Yan(Minzu University of China,Beijing,China;University of York,York,UK;Middlesex University,London,UK)

机构地区：[1]中央民族大学经济学院 [2]英国约克大学管理学院 [3]英国米德塞克斯大学商学院

出　　处：《管理学报》2019年第9期1290-1300,共11页Chinese Journal of Management

基　　金：教育部人文社会科学研究规划基金资助项目(17YJA630034)

摘　　要：以海尔集团采购组织变革为案例,研究如何进行平台型采购的组织设计,以有效引导供应商早期参与新产品开发。研究表明:互联网时代的采购组织设计应增加开放性和大数据分析能力两个维度,由此总结了平台型采购组织的结构特征和控制协调特征,揭示了采购部门引导供应商早期参与新产品开发的管理机制,包括模块化设计和采购、全球供应商与用户零距离交互等。不同于工业化时代的精益采购战略,在需求各异的互联网时代,应采取敏捷采购战略,创建分权与集中协同辩证统一的平台型采购组织,从注重规模经济转向流程经济、信息和学习经济。This paper takes Haier as a case to explore how to design a platform organization of procurement to effectively guiding Early Supplier Involvement(ESI) in New Product Development(NPD). The result shows that in the era of internet, openness and capability of big data analysis, the two new dimensions should be added into the organizational design of procurement. A platform organization of procurement is put forward in this paper, with the structural characteristics and coordination characteristics summarized. And the mechanisms to guide ESI into NPD are revealed, such as modular design and procurement, interaction between global suppliers and users at zero distance. Different from lean procurement strategy in the industrial era, agile procurement strategy should be taken in the era of internet which shows the heterogeneous demand. Accordingly, we should create a platform organization of procurement with authority decentralization and centralized coordination in a dialectical unity. Shift from economies of scale to economies of process, and economies of information and learning.

关 键 词：采购组织 新产品开发 平台型组织 案例研究 

分 类 号：C93[经济管理—管理学]