全域旅游战略下襄阳城郊休闲旅游资源开发和建设——襄阳城郊休闲旅游品牌建设研究  

Research on the Brand Construction of Xiangyang suburban Leisure Tourism under the Global Tourism Strategy

作　　者：陈曦[1] Chen Xi(Xiangyang Polytechnic,Xiangyang Hubei 441050,China)

机构地区：[1]襄阳职业技术学院经济管理学院

出　　处：《襄阳职业技术学院学报》2019年第5期136-140,共5页Journal of Xiangyang Polytechnic

基　　金：湖北省教育厅人文社会科学研究项目“襄阳城郊休闲旅游品牌建设研究”(14G592)

摘　　要：文章以襄阳城郊休闲旅游资源为研究对象,以市场调查和专家咨询为基础,深入全面考察襄阳城郊休闲旅游品牌开发和建设现状,襄阳城郊休闲旅游资源储量丰富,但是城郊的休闲旅游资源特色不鲜明;产品类型丰富,但是产品品质不高、缺乏名品、优品;襄阳城郊休闲旅游市场供需两旺,但是旅游开发缺乏科学指导旅游产品结构矛盾突出,无法满足人民群众快速增长的大众化、个性化、体验化需求。提出需要一种行之有效的开发模式来实现社会、经济、生态效益三者的统一协调。Taking Xiangyang suburban leisure tourism resources as the research object,on the basis of market investigation and expert consultation,this paper deeply and comprehensively investigates the present situation of Xiangyang suburban leisure tourism brand development and construction.It is found that Xiangyang is rich in leisure tourism resources in the suburbs,but the characteristics are not distinct.The product type is rich,but the product quality is not high,lacking famous and excellent products.The supply and demand of Xiangyang suburban leisure tourism market is prosperous,but the tourism development lacks scientific guidance.The contradiction of tourism product structure is prominent,which can not meet the people's rapid growth of popularized,individualized,experiential demand.The high-quality vacation leisure products are seriously insufficient;and the service structure contradiction is prominent.The tourism public service system and the related supporting system can not adapt to the oncoming individual tourist era.Therefore,an effective development model is needed to realize the unity and coordination of social,economic and ecological benefits.

关 键 词：乡村振兴 襄阳城郊 休闲旅游 资源开发 

分 类 号：F592[经济管理—旅游管理]