新疆环城游憩带不同乡村旅游地旅游市场需求比较分析  

Comparative Analysis of Tourism Demand on Different Rural Scenic Areas of the Recreational Belt around Metropolis in Xinjiang

作　　者：贾风勤[1,2] 田晓霞 张文亚[1] Jia Fengqin;Tian Xiaoxia;ZhangWenya(Tourism College,Urumqi Vocational University,Urumqi,Xinjiang 830002,China;Institute of Tourism,Urumqi Vocational University,Urumqi,Xinjiang 830002,China)

机构地区：[1]乌鲁木齐职业大学旅游学院,新疆乌鲁木齐830002 [2]乌鲁木齐职业大学旅游发展研究所,新疆乌鲁木齐830002

出　　处：《伊犁师范学院学报（自然科学版）》2019年第2期75-81,共7页Journal of Yili Normal University：Natural Science Edition

基　　金：新疆自然科学基金软科学项目(2017D07009);新疆自然科学基金面上项目(2016D1A023)

摘　　要：以新疆乌鲁木齐市和伊宁市环城游憩带的3个知名乡村旅游地为研究对象,于2017年8月~10月通过问卷调查的方法对游客地域结构特征、一般行为特征及感知特征进行了研究.结果表明:3个乡村旅游地均表现出以疆外中远程游客市场为主,疆内为辅的特征;游客的旅游动机主要为观光游览,属于基本层次的旅游活动行为,影响其旅游动机的主要因素为交通和距离、乡村特色;乡风民俗和乡村生活成为乡村旅游地最主要的旅游吸引力,而远离城市喧嚣和品尝农家特色是影响旅游吸引力选择最主要的旅游感知因素.基于调查研究结果,对环城游憩带3个乡村旅游地的开发建设和可持续发展提出了相关建议.We conducted on-site investigations and distributed a survey on three rural scenic areas of the recreational belt around metropolis of Urumqi City and Yining City,Xinjiang from August to October 2017.We evaluated tourists’location of trip origin,general traveling behavior,and perception of visiting experience.The results showed that tourists came from outside Xinjiang in three rural areas;travel motivation of the tourists were sightseeing and leisure vacation,belong to basic level,the main influence factors for tourists were transportation and distance,rural characteristics;the main tourist attractiveness were rural folk-custom and rural life,it influences by tasting farm food and leaving the busy city life.On the basis of our findings,we propose future directions and strategies for the development of rural scenic area of the Recreational belt around metropolis of Urumqi City and Yining City.

关 键 词：环城游憩带 乡村旅游地 旅游吸引力 感知因素 

分 类 号：F592.7[经济管理—旅游管理]