全国中医医院网站传播信息及相关功能横断面调查研究  

Cross-section Investigation and Research on Website Communication Information and Related Functions of Hospitals of Traditional Chinese Medicine in China

作　　者：熊俊[1] 张王祎 徐海燕 焦琳[1] 常晓波[1] 谢丁一[1] 宗懿 XIONG Jun;ZHANG Wangyi;XU Haiyan;JIAO Lin;CHANG Xiaobo;XIE Dingyi;ZONG Yi(Department of Acupuncture and Moxibustion,the Afflicatied Hospital of Jiangxi University of TCM,Jiangxi Nanchang 330006,China;Department of Traditional Chinese Medicine,Taishan Maternal and Child Health Care Hospital,Guangdong Province,Taishan 529200,China;Centre of Clinic Technology,Jiangxi University of Traditional Chinese Medicine,Jiangxi Province,Nanchang 330004,China)

机构地区：[1]江西中医药大学附属医院针灸科,江西南昌330006 [2]台山市妇幼保健院中医科,广东台山529200 [3]江西中医药大学临床技能中心,江西南昌330004

出　　处：《中国中医药现代远程教育》2019年第19期145-148,共4页Chinese Medicine Modern Distance Education of China

基　　金：江西省艺术科学规划项目【No.YG2015070】;江西省杰出青年人才资助计划【No.20171BCB23093】

摘　　要：目的对全国中医医院网站的信息传播及相关功能进行横断面调查。方法采用随机分层抽样方法,选取符合标准的中医医院网页,按照医院网站综合评价指标和网页设计内容进行信息采集,包括网站内容(14项)、网站功能(6项)及视觉传达设计3方面。结果最终纳入中医医院网站58个。网站内容:90%以上的网站均有医院介绍、位置、联系方式等,但在价格信息(12%)、人才招聘(33%)等方面较为欠缺;网站功能:71%的网站有在线咨询,55%的网站有预约功能,但在线调查(17%)、投诉(21%)等方面较为欠缺;视觉传达设计:整体较为明朗,但图片运用不甚合理。结论随着“互联网+”中医药的理念发展,各等级中医医院在互联网建设上均会有所突破,中医药将会进入一个新的发展阶段。Objective To investigate the information and related functions in hospitals of traditional Chinese medicine in China.Methods We searched for the TMC hospital web pages by stratified random sampling method.According to the comprehensive evaluation indexes on hospital website and web design,we collect information including 14 items of website content,6 items of website function and visual communication design of website.Results A total of 58 TCM hospital websites were included.TCM hospital website content:more than 90% of the site introduce the location and telephone of hospital,12%of the site have price information,and 33% ofthe site have recruitment information.Website function:71% of the site can consult online,55% of the site can make an appointment online,17% of the site has satisfaction survey online,21% of the site can make a complainant online.Visual communication design:the overall design is reasonable,but picture layout is a little messy.Conclusion With the development of"Internet+",TCM hospital websites need to improve themselves in website content and visual communication design,and TCM will enter a further development.

关 键 词：中医医院网站 信息传播 互联网+ 横断面调查 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]