全域旅游背景下瓦房店市旅游发展研究  

Study on the Tourism Development of Wafangdian City under the Background of Region-wide Tourism

作　　者：江海旭[1] Jiang Hai-xu

机构地区：[1]辽宁对外经贸学院国际商学院

出　　处：《中国名城》2019年第10期49-54,共6页China Ancient City

基　　金：2016年度辽宁省社会科学规划基金项目“精准扶贫视角下辽宁满族体育文化与乡村旅游融合发展研究”（编号：L16BTY003）;辽宁对外经贸学院2018年度优秀青年人才成长计划（编号2018XJYQ01）

摘　　要：伴随经济的快速发展和人们生活质量的不断提升,旅游成为人们度假休闲、享受愉悦的一种方式,因此旅游逐渐走向一个大众化的时代。但是从目前旅游发展形式来看,单纯的游览景区景点远不够满足旅游者多样化和个性化的需求,旅游发展模式有必要更新升级。当出现全域旅游概念后,旅游业的发展就有了创新与改革。首先阐述全域旅游的概念,然后介绍瓦房店市全域旅游发展现状,接着采用SWOT分析法对瓦房店市全域旅游发展中的优势、劣势、机遇和威胁进行分析,最后基于全域旅游的背景提出瓦房店市旅游发展中存在的系列问题,并提出可行性策略,以促进瓦房店市旅游业健康快速发展。With the rapid development of economy,people's quality of life continues to improve,tourism has become a holiday,leisure,enjoyment of a way,so tourism gradually toward a popular era.But from the present form of tourism development,a simple tour of scenic spots are far from the needs of the tourists'diversification and individualization,the tourism development model is necessary to update and upgrade.When the concept of the global tourism is put forward,the development of tourism industry has been innovating and reforming.Firstly,this paper describes the concept of the global tourism,after that introduces the current situation of the development of the global tourism in Wafangdian City,then it uses the SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of Wafangdian City’s global tourism development.Finally,based on the background of global tourism,this paper puts forward a series of problems existing in the tourism development of Wafangdian City,and puts forward some feasible measures to promote the healthy and rapid development of the tourism industry in Wafangdian city.

关 键 词：全域旅游 发展现状 SWOT分析法 瓦房店市 

分 类 号：F592.3[经济管理—旅游管理]