地市级广播电视台广告管理系统研究  

Analysis of Advertising Management System of Local and Municipal Radio and TV Stations

作　　者：徐海林 王余刚 张磊 XU Hailin;WANG Yugang;ZHANG Lei(Lianyungang Radio and Television Station,Lianyungang 222003,China)

机构地区：[1]连云港市广播电视台

出　　处：《现代信息科技》2019年第16期103-105,共3页Modern Information Technology

摘　　要：随着广播电视行业的发展和计算机网络技术应用的日趋 成熟,以数据库技术为基础的计算机技术在广告经营管理中的应用越来越广泛。为了科学高效地对广告经营进行管理,运用计算机网络技术来提升广告管理的效率与能力已是各级广播电视台的迫切任务。本文以连云港广播电视台广告管理系统为例,对广告管理系统的实际操作应用进行了介绍和分析。With the development of radio and television industry and the maturity of computer network technology application,computer technology based on database technology is more and more widely used in advertising management. In order to manage advertisement management scientifically and efficiently,it is an urgent task for radio and television stations at all levels to use computer network technology to improve the efficiency and ability of advertisement management. This paper takes Lianyungang Radio and Television Station advertising management system as an example to introduce and analyze the practical operation and application of the advertising management system.

关 键 词：广告管理 广告经营 监播 

分 类 号：TN948.6[电子电信—信号与信息处理] TN931.3[电子电信—信息与通信工程]