The Application of Emotion Creative Strategy in Advertising Design  

作　　者：WEI Zhao CHEN Ji 

机构地区：[1]The University of Huddersfield,Huddersfield,UK [2]Jilin Art College,Changchun,China

出　　处：《Journal of Literature and Art Studies》2019年第10期1088-1092,共5页文学与艺术研究（英文版）

摘　　要：The meaning of advertising is generated through how audience perceive,observe,describe,and interact with advertising.Modern advertising is not only a bare statement of fact,it is far from being a reliance on literal and logic.On the contrary,it is rather a combination of many types of concept communications,containing language.Applying the emotion idea can be easily to elicit perceptions,interpretations,and the affective response of the consumers with regard to the information being advertised.The key concept also facilitate the process of explicating different situational phenomena that demonstrate certain attitudes,beliefs,and values.

关 键 词：EMOTION RESONANCE communication SUBJECTIVE behaviour DIVERGENT GENRES 

分 类 号：H31[语言文字—英语]