论育儿类微信订阅号文学的实用主义  

On the Pragmatism of Subscription Documents of Childcare Wechat

作　　者：陈曙娟[1] CHEN Shu-juan(Periodical Press,Jiangsu Institute of Commerce,Nanjing Jiangsu 211168,China)

机构地区：[1]江苏经贸职业技术学院期刊社

出　　处：《科技视界》2019年第30期186-187,169,共3页Science & Technology Vision

摘　　要：近几年来,育儿类微信订阅号文学方兴未艾。一方面,微信技术的腾飞为育儿类微信订阅号文学提供了承载主体和传播途径;另一方面,人们日益重视教育,育儿实践是育儿类微信订阅号文学的来源。育儿类微信订阅号文学应育儿实践的需要而产生,刷新了人们的育儿理念,提高了人们的育儿能力。育儿类微信订阅号文学的传播途径、阅读方式和商业模式,均体现了爱默生所推崇的实用主义。In recent years, nursery Wechat Subscription Document is in the ascendant. On the one hand, the rapid development of Wechat technology has provided the main body and means of dissemination for the subscription document of parenting Wechat. On the other hand, people pay more and more attention to education, and parenting practice is the source of parenting Wechat subscription document. The Subscription Document of Nursery Wechat should come into being according to the need of parenting practice, which refreshes people’s parenting concept and improves people’s parenting ability. The way of communication, reading and business model of parenting Wechat Subscription Document embodies the pragmatism that Emerson advocates.

关 键 词：微信订阅号 实用主义 分层垂直 互动营销 意见领袖 

分 类 号：G230.7[文化科学]