《人民日报》官方微信两会新闻报道特点研究——以2018—2019年两会新闻报道为例  

Research on the Characteristics of Official WeChat News Reports of People’s Daily during National People’s Congress and Chinese People’s Political Consultative Conference——Illustrating with the Report of the National People’s Congress and Chinese Peo

作　　者：王萱[1] 秦双飞 WANG Xuan;QIN Shuangfei(School of Journalism&Communication,Henan University,Kaifeng,Henan 475001,China)

机构地区：[1]河南大学新闻与传播学院

出　　处：《中州大学学报》2019年第5期80-84,共5页Journal of Zhongzhou University

摘　　要：两会是我国每年召开的重要时政会议,对加强党与人民群众的联系,促进党和人民心连心起着重要作用。每年两会期间,全国各大媒体都力争在报道中体现自己的传播力、引导力、影响力和公信力。《人民日报》作为我国第一大党报,其对两会的报道策划对其他媒体具有一定的借鉴和参考作用。微信拥有数量庞大的用户群体,微信公众号也成为很多网民和广大干部群众接收信息的重要渠道,应该受到各大媒体的重视,但是目前仍有媒体疏于微信公众号的维护,其传播效果很不理想。目前,《人民日报》官方微信两会新闻报道策划已经形成了一套成熟的传播模式,其在内容和形式方面都越来越人性化,越来越符合“三贴近”原则,较好地诠释了党性与人民性的统一,并且在一定程度上做到了深度与广度兼具、框架与创新并存。As the largest party newspaper in China,People’s Daily’s report about NPC and CPPCC can be used for reference by other media.WeChat has a large number of users,and WeChat public account has also become an important channel for many netizens and cadres to receive information,which should be paid attention to by the major media.However,there are still some media lacking in the maintenance of WeChat public account,and its communication effect is not ideal.At present,official WeChat news reports of People’s Daily about NPC and CPPCC has formed a set of mature propagation mode,its content and form are more and more humanized,more and more in line with the“three close to”principle,a better interpretation of the unity of the party spirit and universal,and to a certain extent,to the depth and breadth concurrently,framework and innovation coexist.

关 键 词：《人民日报》 两会 微信公众号 新闻报道 

分 类 号：G212[文化科学—新闻学]