互联网需求端大数据在农业发展中的应用  

Application of Internet Demand Side Big Data in Agricultural Development

作　　者：王利锋[1] WANG Lifeng(Suzhou Institute of Trade&Commerce,Suzhou Jiangsu 215000,China)

机构地区：[1]苏州经贸职业技术学院

出　　处：《农业工程》2019年第9期131-137,共7页AGRICULTURAL ENGINEERING

基　　金：2017年苏州市软科学(基金编号:SR201767);2017年江苏省高校哲社课题(基金编号:2017SJB1446)

摘　　要：该文以互联网需求端大数据为视角分析其在农业发展中的应用,旨在弥补农业领域对互联网需求大数据应用研究的不足,通过网络调研、对比分析等方法,首先明确互联网需求端大数据应用来源及分类,而后解析了相应数据在农产品领域的应用模型和应用过程,最后提出建议,通过提升应用意识、人才引进、与第三方互联网平台合作等具体举措强化引导农业领域对互联网需求端大数据应用。Purpose was to make up for deficiency of agricultural application study of big data from internet demand side.By means of network investigation and comparative analysis,Firstly,source and classification of big data on internet demand side were clarified,then application model and process of big data in field of agricultural products were analyzed.Finally,suggestions to strengthen guidance of big data application on internet demand side in agricultural field were put forward through specific measures,such as enhancing application awareness,introducing talents and cooperating with third-party internet platform.

关 键 词：互联网 需求端大数据 农业 应用 

分 类 号：F724.6[经济管理—产业经济]