AR增强现实在包装盒设计中的应用  

Application of AR in Design of Packaging Box

作　　者：熊伟斌[1] 杨勇[1] 赵恒亮 XIONG Wei-bin;YANG Yong;ZHAO Heng-liang(Wuhan Vocational College of Communication and Publishing,Wuhan 430223,China)

机构地区：[1]武汉信息传播职业技术学院

出　　处：《包装工程》2019年第21期135-139,共5页Packaging Engineering

基　　金：湖北省教育科学规划课题（2017GB245）

摘　　要：目的制作基于Android平台的包装盒AR增强现实的应用程序。方法使用Unity3D软件和Vuforia插件联合开发,将包装盒设计图片上传到Vuforia官网Target Manager的Database里面,从而调用Vuforia插件里的AR相机来识别该包装盒设计图片,识别后自动将由3DMAX软件制作的三维场景叠加到AR相机的镜头中,并实现与三维场景的各项人机交互功能,最后采用Unity3D软件配置好Android SDK开发环境,就能够生成基于Android平台的包装盒增强现实的App应用程序。结果App应用程序在手机端安装后,程序将调用手机的摄像头,当镜头拍摄到包装盒时,在包装盒上将自动叠加出虚拟的三维场景,并能够与三维模型进行交互操作,程序运行正常。结论利用AR增强现实技术制作完成的包装设计,集三维影像、声音、视频、人机交互于一体,使包装盒既具有传统的功能,还具有增强产品推广、提高消费体验、升华产品认识等功能。The work aims to build a packaging box AR augmented reality application based on Android platform.With Unity3 D software and Vuforia plug-in,the packaging box design picture was uploaded to the Database of Target Manager on Vuforia official website,so that AR camera in Vuforia plug-in could be used to recognize the packaging box design picture,and after recognition,the three-dimensional scene produced by 3 DMAX software would be automatically superimposed in the lens of AR camera.It could realize various human-computer interaction functions of the three-dimensional scene.Finally,the Android SDK development environment well configured by Unity3 D software could generate the App program of packaging box augmented reality based on Android platform.After the App application was installed on the mobile phone,the program would use the camera of the mobile phone.When the camera captured the packaging box,the virtual three-dimensional scene would be automatically superimposed on the packaging box,and be able to interact with the three-dimensional model.The program ran normally.The packaging design integrates three-dimensional image,sound,video and human-computer interaction by augmented reality technology.The packaging box not only has the traditional function,but also has the functions of enhancing product promotion,improving consumer experience and sublimating product awareness.

关 键 词：增强现实 UNITY3D Vuforia 人机交互 

分 类 号：TB482[一般工业技术—包装工程]