岭南文创商品设计项目规划及产业发展研究  

LINGNAN CULTURAL CREATIVE COMMODITY DESIGN PROJECT PLANNING AND INDUSTRIAL DEVELOPMENT RESEARCH

作　　者：曾朝辉[1] 曾鸿燕 ZENG CHAOHUI;ZENG HONGYAN

机构地区：[1]顺德职业技术学院设计学院 [2]广州城市职业学院

出　　处：《设计》2019年第19期62-65,共4页Design

基　　金：广东省哲学社会科学“十二五”规划项目《基于岭南文化符号的文创商品设计及产业发展研究》成果,项目编号:GD15CYS07

摘　　要：为有序开展岭南文化资源文创商品设计制订行动指引,并搭建基本框架;为广东文创产业和文化经济高质量发展出谋划策、夯实基础。运用市场调研、理论研究、案例分析、专题实践等方法论证了岭南文创商品设计项目规划的必要性和重要性;用数据实证与科学推论等方法论述了广东文创产业高质量发展的必然趋向。制订了岭南文创商品设计项目规划方案,为岭南文创设计与产业发展设置了可循路径。项目规划是岭南文创设计开发的基础环节和行动指南,是文创产业稳步发展的重要保证;广东应把握有利机遇与条件,实现文创产业与文化经济的高质量发展。To formulate action guides for the orderly development of Lingnan cultural resources creative commodity design,and to build a basic framework for the high-quality development of Guangdong creative industry and cultural economy.The necessity and importance of Lingnan cultural creative commodity design project planning were demonstrated by market research,theoretical research,case analysis and special practice,and the inexorable trend of high quality development of Guangdong cultural creative industry was discussed by means of data demonstration and scientific inference.The planning scheme of Lingnan cultural creative commodity design project was worked out,which provided a path for Lingnan cultural creative design and industrial development.Project planning is the basic link and action guide of Lingnan cultural creative design and development,and an important guarantee for the steady development of creative industry.Guangdong should grasp the favorable opportunities and conditions to realize the high-quality development of creative industry and cultural economy.

关 键 词：广东 文创设计 项目规划 产业发展 

分 类 号：J52[艺术—艺术设计]