产业融合背景下的文化创意产品开发——以苏州旅游纪念品跨界教学项目开发为例  

THE DEVELOPMENT OF CULTURAL CREATIVE PRODUCTS BASED ON INDUSTRIAL CONVERGENCE——TAKING THE CROSS-BORDER TEACHING IN SUZHOU TOURISM SOUVENIR AS AN EXAMPLE

作　　者：李程[1] LI CHENG

机构地区：[1]苏州工艺美术职业技术学院

出　　处：《设计》2019年第19期94-96,共3页Design

基　　金：江苏省教育科学“十二五”规划立项课题(C-c/2015/059);江苏高校哲学社会科学研究指导项目(2015SJD577);江苏省高校“青蓝工程”资助项目

摘　　要：文章旨在研究产业融合背景下的文化创意产品开发方式。通过分析文化创意设计产业发展趋势,提出跨界教学项目对文化创意产品开发的作用。以苏州旅游纪念品跨界教学项目开发为例,通过分析跨界教学项目的实施过程来阐述跨界设计是如何使文化创意产品开发更具活力、更符合市场需求。最终说明通过跨专业项目教学进行文化创意产品开发对于文化创意设计产业发展和人才培养都具有积极意义。Under the background of the industrial convergence,the purpose of the paper is to study the development mode of cultural creative products.The role of cross-border teaching in the development of cultural creative products is proposed by analyzing the development tendency of cultural creative design industry.Taking the development of the cross-border teaching in Suzhou tourism souvenir as an example,the paper expounds the way of cross-border design to make the cultural creative product development more dynamic and in line with market demand.It is finally proved that the cross-border teaching for the development of cultural creative products has positive significance for the culture creative design industry and the cultivation of talents.

关 键 词：产业融合 文化创意产品开发 跨界教学 苏州 旅游纪念品 

分 类 号：TB472[一般工业技术—工业设计]