基于用户体验的文具设计创新研究  

Innovation of Stationery Design Based on User Experience

作　　者：王虹[1] WANG Hong(Shanghai Polytechnic University,Shanghai 201209,China)

机构地区：[1]上海第二工业大学

出　　处：《包装工程》2019年第22期40-45,共6页Packaging Engineering

摘　　要：目的以消费者体验内容为依据,对文具用品的开发设计过程中的消费者体验策略进行探究,归纳与此类消费者体验相吻合的设计特征,提升消费者的情感体验。方法首先明确用户与产品间的情感体验模式,其次通过文具产品的设计案例,分析其在视觉体验、听觉体验、触觉体验、功能体验、使用流程、结构体验、尺度体验、情趣化体验及文化体验上起到的作用。结论 "物"的体验效果及其产生的"情感共鸣"是现代消费者的共同追求。对于新生代的消费人群来说,文具对于他们的意义,远不止好用那么简单,个性、品味、创意、有内涵成为该群体的主要诉求。用科学系统化的方法与人群定向的创新模式,将用户情感体验提升到企业产品开发与市场策略层面进行思考,代表着新时代下传统文具制造产业的新方向。The work aims to explore the consumer experience strategy in the development and design of stationery supplies, and summarize the design features consistent with such consumer experiences to enhance the emotional experience of consumers, based on the content of consumer experience. Firstly, the mode of emotional experience between users and products was clarified. Secondly, through the design cases of stationery products, the role they played in visual experience, auditory experience, tactile experience, functional experience, use process, structural experience, scale experience, interesting experience and cultural experience was analyzed. The experience effect of "things" and the "emotional resonance" they produces are the common pursuit of modern consumers. For the new generation of consumers, the significance of stationery for them is far more than ease to use, while personality, taste, creativity, and connotation become the main appeal of this group of consumer. With scientific and systematic methods and crowd-oriented innovation mode, the user’s emotional experience considered from an elevated perspective of enterprise product development and marketing strategy represents a new breakthrough in the traditional stationery manufacturing industry in the new era.

关 键 词：产品设计 用户体验 文具用品设计 情感化设计 

分 类 号：TB472[一般工业技术—工业设计]