创新创业教材编写特色探析——以苏世彬主编的《创业管理(第二版)》为例  

Exploration on the Characteristics of Innovative and Entrepreneurial Textbook Compilation——Take Su Shibin’s Entrepreneurship Management(Second Edition) as an Example

作　　者：程福平[1] CHENG Fuping(Physics Branch,Higher Education Press,Beijing,100029,China)

机构地区：[1]高等教育出版社物理分社

出　　处：《创新创业理论研究与实践》2019年第18期63-64,共2页The Theory and Practice of Innovation and Enterpreneurship

基　　金：教育部高等教育司2018年第二批产学合作协同育人项目:基于校企合作的福州大学创新创业教育实践基地建设(项目编号:201802186046)

摘　　要：在“大众创新万众创业”的今天,高等学校迫切需要一批创业方面的教材。但是现行的创业管理类教材都以介绍创业理论为主,缺乏实际操作方面的教材。而福州大学苏世彬老师主编的《创业管理(第二版)》结合“三加一”创业模式进行,从实际操作出发来介绍创业理论,为创业教育注入了新的活力,打开了新的局面。该文通过对比市面上其他创业管理教材,简要介绍了该教材的编写特色。In today's"mass innovation and entrepreneurship",colleges and universities urgently need a number of teaching materials on entrepreneurship.However,the current teaching materials of entrepreneurship management are mainly about introducing entrepreneurship theory,and lack of practical teaching materials.The second edition of entrepreneurship management(second edition),edited by Su Shibin,Fuzhou University,combined with the"three plus one"entrepreneurship model,introduced the entrepreneurship theory from the practical operation,injected new vitality into entrepreneurship education and opened a new situation.By comparing with other entrepreneurship management textbooks on the market,this paper briefly introduces the compiling features of this textbook.

关 键 词：创业管理 教材 苏世彬 

分 类 号：G239.2[文化科学] H319[语言文字—英语]