基于KANO模型的博物馆文创产品消费者偏好研究  

RESEARCH ON CONSUMER PREFERENCE OF CULTURAL AND CREATIVE PRODUCTS OF MUSEUMS BASED ON KANO MODEL

作　　者：李雯 张焘[1] LI WEN;ZHANG TAO

机构地区：[1]江南大学设计学院

出　　处：《设计》2019年第17期76-79,共4页Design

基　　金：2017年度教育部人文社科研究规划基金项目“南通地区非物质文化遗产中的‘工匠技艺’与现代设计跨界融合研究”（项目编号：Z2017110009907）

摘　　要：为提升消费者对博物馆文创产品的满意度,促进博物馆文化的传播,针对博物馆文创产品的文化属性进行消费者偏好研究。应用文化三层次理论分析归纳博物馆文创产品的文化属性要素,并基于Kano模型对文化属性进行品质分类。得出消费者对于博物馆文创产品文化属性的偏好。通过基于Kano模型的消费者偏好研究,针对文化空间的三个层次提出博物馆文创产品的设计要点,为文创产品的开发提供行之有效的设计参考。This paper studies consumer preference on the cultural properties of museum cultural products,aiming for improving customer satisfaction and promoting the culture communication of museums.In this study,the theory of“spatial perspective of culture”is utilized to analyze the key elements of cultural properties in cultural products of museums.In addition,Kano model is used to classify the cultural properties.The customer preference could be concluded by the proposed method.Through consumer preference research based on Kano model,this research proposes corresponding design points of museum cultural products for each level of cultural space,as well as provides designers with valuable and feasible references.

关 键 词：KANO模型 博物馆文创产品 消费者偏好 文化属性 

分 类 号：TB47[一般工业技术—工业设计]