视错觉在平面广告设计中的应用探析  

ANALYSIS OF THE APPLICATION OF OPTICAL ILLUSION IN PRINT ADVERTISING DESIGN

作　　者：陈雪[1] 黄友慧 CHEN XUE;HUANG YOUHUI

机构地区：[1]内江职业技术学院

出　　处：《设计》2019年第17期154-155,共2页Design

摘　　要：对视错觉在平面广告设计中的应用进行探析。对视错觉的涵义、类型进行了分析,并且通过实例列举探索了视觉错在平面广告设计中的应用。视错觉类型众多,其中共生图形、反转图形与矛盾空间在平面广告设计中应用十分普遍,设计出了大量新奇有趣的平面广告。在平面广告设计中视觉错的应用十分广泛,在平面广告设计中要将受众视觉感受、广告宣传进行融合,以独特的魅力吸引受众。To explore the application of optical illusion in print advertising design.The meaning and type of visual illusion were analyzed,and the application of visual error in print advertising design was explored through examples.There are many types of visual illusions,including geometric figures,symbiotic graphics,inverted graphics and contradictory space.Among them,symbiotic graphics,inverted graphics and contradictory space are widely used in graphic advertising design,and a lot of novel and interesting planes are designed.Advertising attracts the attention of the audience.The application of visual error in print advertising design is very extensive.In the design of print advertising,the audience's visual experience and advertising should be integrated to attract the audience with unique charm,and also provide more innovation and breakthrough for the design of print advertising.

关 键 词：视觉错 平面广告设计 图形设计 

分 类 号：J52[艺术—艺术设计]