大众传媒影响民族社会文化变迁的方式及反思——基于湘西南侗族地区的调查研究  

The Method and Reflection of the Influence of Mass Media on the Changes of National Social Culture: Based on the Investigation of the Dong Nationality Area in the Southwest of Hunan Province

作　　者：龙运荣 LONG Yunrong(School of Media,Hunan University of Science and Technology,Yongzhou 425199,Hunan,China)

机构地区：[1]湖南科技学院传媒学院

出　　处：《铜仁学院学报》2019年第5期100-108,共9页Journal of Tongren University

基　　金：2019年度国家社科基金一般项目“文化传播视阈下新时代南岭走廊民族交融研究”(19BMZ011)

摘　　要：大众传媒是现代化发展的标志。与其他因素不同,大众传媒从日常生活方式、经济发展方式、文化时空体验等三个方面深深影响着湘西南侗族地区民族社会文化的变迁。然而,由于受到自然环境和社会环境以及人群等不同因素的影响,当前我国媒介生态在某种程度上呈现失衡状态,正在侵蚀着我国民族文化发展的根基。因此,大众传媒必须始终坚持把人民的利益放在首位,始终坚持把良好的社会效益放在首位,优化民族社会文化生态,促进民族社会文化现代化健康发展。Mass media is the symbol of modern development.Different from other factors,the mass media deeply influences the changes of national social culture in the Dong minority area of Southwest Hunan from three aspects:daily life style,economic development style,cultural time and space experience.However,due to the influence of different factors such as natural environment,social environment and people,the current media ecology in China is in a state of imbalance to some extent,which leads to the imbalance of the current national cultural ecology,the value of national culture is increasingly weakened;the inheritance of national culture is weak;the diversity of national culture is damaged;the function of national culture is missing and National culture disappeared at an abnormal rate.Therefore,the mass media must put people's interests and good social benefits first,optimize the national social and cultural ecology and promote the healthy development of national social and cultural modernization.

关 键 词：大众传媒 社会文化变迁 影响方式 反思 

分 类 号：G223[文化科学]