产消合一经济背景下移动新闻生产要素的变化  

Transformation of Mobile News Production Factors under the Background of Prosumer Economy

作　　者：许燕[1] 刘海贵[1] XV Yan;LIU Hai-gui(School of Journalism,Fudan University,Shanghai 200433,China)

机构地区：[1]复旦大学新闻学院

出　　处：《兰州大学学报（社会科学版）》2019年第4期1-7,共7页Journal of Lanzhou University（Social Sciences）

基　　金：2018年度复旦大学新闻学院一流学科建设项目“融媒时代新闻生产变革研究”

摘　　要：移动时代的新闻生产经历了产业经济到产消合一经济的背景转换。新闻生产的基本要素——生产力要素(新闻生产主体)、生产工具要素(介质渠道载体)、产品要素(新闻内容形式)以及消费者(新闻受体)等,与产业经济时代存在显著差异,既具有多样性又中心转移,要素间关系不仅发生质变还出现新关联。变化的背后是产消合一经济的融入,令新闻价值链扩张成为价值网,旧的新闻生产从市场体系、商业模式、生产方式乃至效果都质变更新。News production in the mobile era has gone through a background shift from industrial economy to prosumer economy.The basic elements of news production,such as productivity elements(the subject of news production),production tool elements(media channel carriers),product elements(the form of news content)and consumers(the receptors of news),differ greatly from those in the era of industrial economy due to its diversity and center shift.The relationship between the elements not only undergoes a qualitative transformation,but also demonstrates a new association.Behind the transformation is the infiltration of prosumer economy,which expands news value chain into a value network.In addition,the market system,business model,production means and even effect of old news production have been transformed and updated.

关 键 词：产消合一经济 移动新闻 生产要素 新闻产品 新媒体 移动互联网 手机 

分 类 号：G206[文化科学—传播学]