汉字元素在广告宣传画设计中的运用  

Study on the Application of Chinese Characters in Advertising Posters

作　　者：罗廷伟 LUO Tingwei

机构地区：[1]上海工程技术大学艺术设计学院

出　　处：《淮北职业技术学院学报》2019年第5期103-105,共3页Journal of Huaibei Vocational and Technical College

摘　　要：在社会主义市场经济的推动下,宣传画的广告价值不断彰显,成为市场经济时代广告宣传的重要工具。无论是线下广告海报还是线上广告图文,宣传画作为设计作品在起到广告宣传作用的同时,还兼具创作设计的艺术价值。汉字元素应用在广告宣传画中,不仅丰富了设计元素,还极大提升艺术价值、扩大市场影响。With the promotion of socialist market economy in our country,the advertising value of posters has been constantly demonstrated and has become an important tool for advertising in the market economy era.Whether it is offline advertising posters or online advertising graphics,posters not only play the role of advertising as a design work,but also have the artistic value of creative design.Chinese character elements used in advertising posters have enriched the design elements.And the good design can also greatly enhance the artistic value,so as to access greater market impact.

关 键 词：汉字元素 广告 宣传画 设计 运用 

分 类 号：J524.3[艺术—艺术设计]