感性工学框架下对国产汽车造型设计的思考  

CONSIDERATIONSONTHE MODELING DESIGNOF DOMESTIC AUTOMOBILES UNDERTHE FRAMEWORKOF KANSEI ENGINEERING

作　　者：屈毅 QU YI

机构地区：[1]同济大学汽车学院

出　　处：《设计》2019年第18期96-97,共2页Design

摘　　要：我国汽车消费市场逐步成熟,消费者审美鉴别能力不断提升,人们的感性需求正成为汽车企业市场营销的关键。感性工学理论关注消费者对产品的情感反应,将其作为产品设计的要素,能够为设计者提供参数化的设计方案。本文对国产汽车造型设计的发展现状和趋势进行简要分析,并对感性工学理论在国内外汽车造型设计中应用加以归纳总结,最后在感性工学框架下,提出了汽车造型设计流程四个环节的构建,即车身造型定位设计要具有较高品牌识别度;采用形态分析方法对车身造型设计要素进行提取;结合车身造型特征,采集车身造型感性词汇,完成感性评价实验和数据量化;基于量化分析结果的造型设计方案提出和方法。以此希望为国产汽车造型设计提供参考。People's emotional demand is becoming the key to automobile enterprises'marketing with the maturity of China's automobile consumption market and the improvement of consumers'aesthetic identification ability.The theory of Kansei engineering focuses on consumers'emotional response to products and takes them as the elements of product design,which can provide designers with parametric design schemes.This paper briefly analyzes the development status and trend of domestic automobile modeling design,and summarizes the application of Kansei engineering theory in automobile modeling design.Finally,under the framework of Kansei engineering,the author puts up the general process and method of automobile modeling design to hope to provide reference for domestic automobile modeling design.

关 键 词：感性工学 汽车 造型设计 中国 

分 类 号：U462[机械工程—车辆工程]