长三角一体化建设背景下舟山旅游市场发展研究  

Research on Tourism Market Development in Zhoushan under Background of Yangtze River Delta Integration

作　　者：程芸燕[1] 邹智深 孔洁[1] Cheng Yunyan;Zou Zhishen;Kong Jie(Zhejiang International Maritime College,Zhoushan 316021,China)

机构地区：[1]浙江国际海运职业技术学院

出　　处：《浙江国际海运职业技术学院学报》2019年第3期20-24,共5页Journal of Zhejiang International Maritime College

摘　　要：舟山是长三角区域的重要旅游城市之一,在长三角一体化正式上升为国家战略的背景下,深入研究舟山旅游市场发展,对实现舟山与长三角地区其他城市协同发展具有重要的实践意义。文章在对舟山旅游市场发展现状进行剖析的基础上,分别采用时间序列预测、一元线性回归模型和二次曲线模型对舟山2020-2025年旅游接待人数及旅游总收入进行预测,并依据预测市场规模,从政府、旅游经营者和旅游者等旅游市场的三个主体入手,对舟山旅游市场融入长三角一体化建设总体思路进行了探析。Zhoushan is one of the important tourism cities in the Yangtze River Delta region. Under the background of the integration of the Yangtze River Delta officially rising into the national strategy, indepth research on the development of Zhoushan tourism market is of great practical significance to realize the coordinated development of Zhoushan and other cities in the Yangtze River Delta region. Based on the analysis of current situation of the development of tourism market in Zhoushan, this paper forecasts the number of tourists and tourism revenue using time series prediction, unitary linear regression model and the conic model from 2020 to 2025. According to the size of the market, from the three main participants, government, tourism operators and tourists, the paper discusses the main methods of integrating Zhoushan tourism market intoYangtze River Delta.

关 键 词：长三角 一体化 舟山 旅游市场 

分 类 号：F590.8[经济管理—旅游管理]