金融支持农村电子商务与互联网整合发展研究——以欠发达地区榆林为例  

Research on Financial Support for the Integration of Rural E-commerce and Internet Economy—— Take Yulin for example

作　　者：罗慧媛[1] Luo Huiyuan(Yulin Municipal Sub-branch PBC,Yulin Shaanxi 719000)

机构地区：[1]中国人民银行榆林市中心支行

出　　处：《北方经贸》2019年第10期96-98,共3页Northern Economy and Trade

摘　　要：在当前"互联网+"时代背景下,金融如何有效推动农村电商发展,建立与之相适应的长效联动机制,是当前经济新常态下农村经济转型重要课题之一。优化农村电商与互联网金融发展联动机制要打造区域特色农村品牌;扩宽农村金融供给渠道;不断完善和创新金融产品和服务方式;健全农村金融机构体系,更好推动农村金融服务与农村电商的深度融合服务于乡村振兴战略。Under the background of the "Internet+",how to effectively promote the development of rural electricity providers and establish a long-term effective linkage mechanism is one of the important topics of rural economic transformation under the new normal economic situation.From the perspective of "Internet+" this paper,based on the analysis of the development of rural e-commerce in the less developed areas,summarizes the main practices of financial support for the development of rural e-commerce.Finally,it points out the specific path to optimize the linkage mechanism of rural e-commerce and Internet financial development,and further promotes the deep integration of rural financial services and rural electricity providers to serve the Rural Revitalization Strategy.

关 键 词：农村电子商务 互联网经济 整合发展 

分 类 号：F832.35[经济管理—金融学]