平台商业模式下基于Shapley值修正的中小物流企业联盟利益分配研究  

Research on the Profit Distribution of Small and Medium-sized Logistics Alliance Based on Platform Business Model

作　　者：孙鹏 张冰玉 SUN Peng;ZHANG Bing-yu(Hunan University of Technology and Business,Changsha,Hunan 410205)

机构地区：[1]湖南工商大学

出　　处：《商学研究》2019年第5期123-128,共6页Commercial Science Research

基　　金：湖南省社会科学基金项目(项目编号:16YBA22);湖南省教育厅优秀青年项目(项目编号:15B130)

摘　　要：合理的利益分配机制是企业联盟发展的重要保障。本研究基于多因素视角引入企业综合实力、投资额以及风险承担量三个利益分配影响因素,构建了平台商业模式下中小物流企业联盟利益分配的Shapley改进模型;并通过算例对其有效性进行了验证,结果表明修正Shapley值算法能够客观反映不同影响因素对利益分配的调节作用,提高利益分配方案的合理性和公平性,从而为中小物流企业联盟利益分配合理化问题提供了新的解决思路。A reasonable profit distribution mechanism is an important guarantee for the development of enterprise alliances.Based on the multi-factor perspective,this paper introduces three factors of profit distribution,namely comprehensive strength,investment amount and risk-bearing quantity,and constructs the Shapley improved model of profit distribution of small and medium-sized logistics enterprise alliance under the platform business model.The results show that the modified Shapley value algorithm can objectively reflect the adjustment effect of different influencing factors on profit distribution,improve the rationality and fairness of the profit distribution scheme,and provide a new solution to the rationalization of the profit distribution in small and medium-sized logistics enterprise alliances.

关 键 词：平台商业模式 中小物流企业联盟 利益分配 SHAPLEY值 

分 类 号：F724.6[经济管理—产业经济] F259.23