乡村旅游地发展驱动因素及机制研究——基于长沙市的实证分析  

Driving Factors and Mechanism of Rural Tourist Destination Development:Evidence from Changsha City

作　　者：陈志军[1,2,3] 徐飞雄 CHEN Zhijun;XU Feixiong(Tourism College,Hunan Normal University,Changsha 410081,Hunan,China;School of Business,Hunan University of Science and Technology,Xiangtan 411201,Hunan,China;Hunan Institute of Innovation and Developmen t,Xiangtan 411201,Hunan,China)

机构地区：[1]湖南师范大学旅游学院,中国湖南长沙410006 [2]湖南科技大学商学院,中国湖南湘潭411201 [3]湖南创新发展研究院,中国湖南湘潭411201

出　　处：《经济地理》2019年第10期231-239,共9页Economic Geography

基　　金：湖南省哲学社会科学成果评审委员会项目(XSP17YBZC063、XSPYBZZ022);教育部人文社会科学研究青年基金项目(16YJC630069)

摘　　要：以长沙市3个代表性乡村旅游地为例,基于旅游吸引物、旅游区位、旅游支持因素、旅游需求、目的地管理、旅游供给、旅游创新和旅游地发展8个潜变量,构建乡村旅游地发展驱动机制假设结构关系模型,采用结构方程模型探讨旅游地发展驱动因素的结构关系及作用机制,研究表明:①旅游吸引物、旅游区位、旅游支持因素、旅游需求、目的地管理、旅游供给、旅游创新均对乡村旅游地发展有显著正向影响,同时旅游吸引物、旅游区位、旅游支持因素、旅游需求、旅游供给间接影响乡村旅游地发展。旅游需求、旅游吸引物分别具有最大的直接和间接效应,目的地管理、旅游区位分别具有最小的直接和间接效应,旅游需求总效应最大,目的地管理总效应最小。②二维影响因素中,核心吸引物、资源区位和交通区位、制度支持、旅游需求量、旅游公共服务体系、旅游供给结构、旅游营销创新等因子对乡村旅游地发展的正向影响更为显著。③驱动力的相互影响及主导驱动力阶段性转换推动乡村旅游地发展。Taking three typical rural tourism destinations as a case and based on eight latent variables(tourism attraction,tourism location, tourism support, tourism demand, destination management, tourism supply, tourism innovation and tourist destination development), this paper builds a structural hypothesis model of rural tourism destination development and applies SEM to explore its driving factors and mechanism. The results are shown as follows: 1) Except of tourism destination and tourism innovation. It all has a direct and indirect positive impacts on tourist destination development.Tourism demand and tourism attraction respectively has the greatest direct and indirect impact, destination management and tourism location respectively has the smallest direct and indirect impacts, tourism demand and destination management respectively has the largest and smallest total effect. 2) Among the two-dimensional influencing factors, core attraction, resource location and traffic location, institutional support, the amount of tourism demand, tourism public service system, tourism supply structure and tourism marketing innovation have more significant positive impacts on the development of rural tourism. 3) The interaction of driving forces and the transformation of dominant forces promote the development of rural tourism destination.

关 键 词：乡村旅游地 驱动机制 结构关系模型 乡村历史文化 全域旅游 文旅融合发展 

分 类 号：F590.75[经济管理—旅游管理]