Marketing Strategy Analysis of the Palace Museum  

作　　者：Qi Wang Huan Liu Kaiyi Liu 

机构地区：[1]School of Management,Shandong University of Technology,Zibo,Shandong,255000,China

出　　处：《Journal of Finance Research》2019年第2期16-24,共9页财经研究杂志（英文）

摘　　要：The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.

关 键 词：The PALACE MUSEUM CULTURAL and CREATIVE industries SWOT analysis NON-PROFIT organizations 

分 类 号：G26[历史地理—考古学及博物馆学]