“互联网+”环境下基于O2O的E-tailer模型创新研究  

Research on E-tailer Model Innovation Based on O2O in "Internet+" Environment

作　　者：成岳鹏[1,2] 胡文岭 樊广佺[2] CHENG Yue-peng;HU Wen-ling;FAN Guang-quan(North China Institute of Aerospace Engineering,Langfang 065000,China;Hebei University of Economics and Business,Shijiazhuang 050061,China)

机构地区：[1]北华航天工业学院,廊坊065000 [2]河北经贸大学,石家庄050061

出　　处：《价值工程》2019年第33期115-120,共6页Value Engineering

基　　金：河北省科技厅项目(16210336);廊坊市科技局项目(2016011062);河北经贸大学科研基金(2017KYQ03)

摘　　要：随着"互联网+"行动逐步深入和新兴信息技术不断发展,E-tailer所面临的外部环境已发生巨大变化。本文首先分析单渠道E-tailer模型,然后创建两个不同的基于O2O的E-tailer应用模型,其主要源于线下实体零售商模型和单渠道E-tailer模型,然后分析各种不同应用模型的具体运作流程及其创新情形。在此基础上,通过仿真实验来对比研究多周期环境下多种不同的E-tailer模型,分析O2O相比单渠道的优势和Drop Shipping对基于O2O的E-taielr模型的价值。进一步还研究多周期环境下需求变化对不同E-tailer模型的影响,该研究对"互联网+"环境下基于O2O的E-tailer模型创新应用有重要的实践意义和指导价值。With the gradual development of"Internet+"action and new information technology,the external environment faced by E-tailer has undergone tremendous changes.This paper first analyzes the single channel E-tailer model,and then creates two different Etailer models based on O2O,which are mainly derived from offline entity retailer model and single channel E-tailer model,and then studies the operation process and innovation situation of different models.On this basis,this paper compares a variety of different E-tailer models with others in multi period environment through simulation experiments,and obtains the advantages of O2O compared with single channel and the value of drop shipping to the E-tailer models based on O2O.Further study has been done to find the impact of demand changes on different E-tailer models in the multi period environment.This research has important practical significance and guidance value for the innovative application of the E-tailer models based on O2O in the"Internet+"environment.

关 键 词：互联网+ O2O E-tailer模型 创新 

分 类 号：F724.6[经济管理—产业经济] F253.4