个体事件引发网络舆情的成因与对策分析——以甘肃李某某事件与陕西孕妇跳楼事件为例  

Analysis of the Causes and Countermeasures of the Internet Public Opinions Initiated by Individual Events——A Case Study of a Girl Surnamed Li in Gansu and a Pregnant Woman Jumping from a Building in Shaanxi

作　　者：杨晓燕 YANG Xiao-yan(School of Journaism and Communication,Lanzhou University of Arts and Science,Lanzhou 730010,China)

机构地区：[1]兰州文理学院新闻传播学院

出　　处：《兰州文理学院学报（社会科学版）》2019年第6期123-128,共6页Journal of Lanzhou University of Arts and Science(Social Science Edition)

基　　金：2018年度甘肃省社科规划项目“新时代地方主流媒体对突发事件网络舆情的引导力研究”(YB119)

摘　　要：个体事件往往具有偶发性,即时性、隐蔽性的特点,发生后不像公共事件那样引人注目,但经过发酵之后往往会引发重大舆情,甘肃李某某事件、陕西孕妇跳楼事件就是典型例子。现场微视频直录、网民对弱势群体的关注以及叠加联想、主流媒体引导不力是个体事件发酵的主要原因,地方政府必须建立起协同疏解机制,在敏感事件发生时,能够上下联动,各部门协作,快速、精准地做好新时代舆情检测与引导,营造和谐稳定的社会环境。Individual events often have the characteristics of sporadic,immediacy,and concealment.They are not as eyecatching as public events,but often cause major public grievances after fermentation,and the incident of Li in Gansu and the pregnant women jumping in Shaanxi are the typical examples.The main causes for individual event fermentation are on-site micro video direct recording,netizens’ attention to vulnerable groups,superimposed association,and ineffective guidance of mainstream media.Therefore,local governments have to establish a collaborative mechanism to coordinate up and down when sensitive events occur and cooperate with all departments,as well as quickly and accurately detect and guide public opinion in the new era,thus create a harmonious and stable social environment.

关 键 词：个体事件 舆情事件 叠加联想 协同疏解 SYNERGISTIC 

分 类 号：G206.3[文化科学—传播学]