企业社会战略对价值创造的影响——有机组织文化的调节作用  

Impact of corporate social strategy on value creation—— The moderating role of organic organizational culture

作　　者：王站杰 买生[2] Wang Zhanjie;Mai Sheng(School of Business,Guizhou University of Finance and Economics,Guiyang 550025,Guizhou,China;College of Economics and Management,Shihezi University,Shihezi 832003,Xinjiang,China)

机构地区：[1]贵州财经大学工商管理学院,贵州贵阳550025 [2]石河子大学经济与管理学院,新疆石河子832003

出　　处：《科研管理》2019年第11期266-275,共10页Science Research Management

基　　金：国家自然科学基金项目(71463049,2015.01-2018.12);2018年贵州财经大学高层次人才科研启动项目(2018YJ33,2018.09-2020.09)

摘　　要：将社会责任与企业战略相结合的企业社会战略为价值创造提供了新的理论解释,但其作用机理探讨尚不明确。文章基于战略管理理论及资源基础理论探究了中国情境下企业社会战略对价值创造的影响,揭示了企业社会计划与社会定位对价值创造的内在作用机理;并以有机组织文化为切入点,探索活力文化与宗族文化在价值创造活动中的具体功效。通过对433家企业样本数据的实证分析,结果表明:企业社会计划与社会定位均对价值创造具有显著正向影响;活力文化在社会计划、社会定位与价值创造之间均呈积极调节作用;而宗族文化仅在社会定位与价值创造之间呈积极调节作用。研究结论有助于更深刻地理解社会战略及企业差异性文化在价值创造实现过程中的作用。Corporate social strategy provides a new theoretical perspective for creating corporate value by combining social responsibility and corporate strategy,but its mechanism are not identified yet. The newly emerging concept of corporate social strategy is composed of social planning and social positioning,using a series of corporate resources and social projects so as to achieve specific social goals and corporate value creation. However,how to integrate social responsibility and social strategy into corporate social strategy? What is the mechanism of economic value and social value creation of social strategy? How does organic organizational culture influence the value creation of corporate social strategy? What is the impact of different types of culture? All such questions in enterprise sustainability and strategic management are in urgent need of being answered. Therefore,this paper aims to explore the relationship between corporate social strategy and value creation,and try to verify the effectiveness of social strategy in China’s multi-cultural context.Based on strategic management theory and resource-based theory,this study explores the impact of corporate social strategy on value creation. First,the establishment of corporate social strategic plan shows that the enterprise is aware of the significant opportunities or risks existing in the non market environment;in order to show the strategic intention,the corporate immediately needs to show the resource management and relevant policies aimed at creating unique competitive positioning. Corporate regard planning and positioning as the key to formulate social strategy,and allocate resources reasonably in social planning and positioning according to different environmental characteristics,so as to create economic value through social projects. Therefore,we propose that corporate social planning and social positioning have a significant positive impact on corporate value creation. Then,Organizational culture is the"adhesive"that connects enterprises and society

关 键 词：社会计划 社会定位 活力文化 宗族文化 价值创造 

分 类 号：C936[经济管理—管理学]